Database Cleaning Service

Consumer Database Cleaning

Despite your best efforts to keep your databases and mailing files up to date, it is unfortunately inevitable that they will contain records of consumers that you can't contact or don't want to contact. People can move or pass away and records can be corrupted by poor data capture. Continuing to attempt to contact these individuals is a waste of resource and can lead to embarrassment and damage of your brand. The Direct Mailing Group can clean your data to remove deceased individuals, duplicates, 'gone aways' and undeliverable addresses ensuring improved response rates and maximum return on investment.

Goneaway Suppression File

According to the DMA Companies in the UK waste up to £100 million each year by mailing gone-aways. Over 6 million people move house each year, which can have a disastrous effect on the integrity and accuracy of your customer data. The Gone Away Suppression (GAS) file, compiled by The REaD Group contains over 25 million gone-away records, is updated monthly and lists 92% of UK home-moves with 98% accuracy. The GAS file will help you to reduce mailing costs and maximise the response and accuracy of your campaigns.

National Suppression File & National Change of Address File

Containing over 30 million records, with updates of up to 2 million new names each quarter, the National Suppression File (NSF) contains confirmed gone aways from the GAS file and The Royal Mail National Change of Address (NCOA) file, as well as assumed data from the Electoral Roll delete file and postal returns from a number of high volume UK companies. Screening your data against the NSF will help you to reduce mailing costs, and maximise the responsiveness of your campaigns.

Mortascreen

Containing over 6 million records, with updates of a further 40,000 records being added each month, Mortascreen effectively identifies approximately 80% of all deaths in the UK, making it the largest and most reliable source of deceased individuals available. Screening your data against Mortascreen will not only help you to reduce mailing costs, it will also help you to avoid any negative PR associated with mailing to deceased individuals.

The Bereavement Register

The Bereavement Register contains over 2 million records, with updates of up to a further 30,000 records being added each month. The register is compiled from information given by the family and friends of the deceased, as well as funeral directors and solicitors. Again, screening against The Bereavement Register will help avoid both negative PR and unnecessary mailing costs.

Appending

In addition to our cleaning services, we can also append additional information to your data, including telephone numbers, age/date of birth, Mosaic codes and a selection of lifestyle variables. For more information on our bureau services contact sales@dmglimited.co.uk

Business Database Cleaning

The Direct Mailing Group will also clean, verify and confirm your business databases by comparing your records with records from a variety of business sources, including Thomson Directories, Companies House, Credit Reference Agencies, telephone directories and the Post Office Address files.

We can also append additional information to your business data, including business activity, SIC code, number of employees, turnover, contact names, type of premises and inception date.

For more information contact info@dmglimited.co.uk